What is the optimal method of promotional budgeting?

Question

Quizplus · Accepted Answer

The objective-and-task method is considered optimal for promotional budgeting because it involves defining specific objectives, determining the tasks needed to achieve these objectives, and then estimating the costs of performing these tasks. This approach ensures that the promotional budget is directly linked to the marketing objectives, making it a more strategic and effective method compared to others that might not directly tie budgeting to specific goals or market conditions.

What Is the Optimal Method of Promotional Budgeting