What element is common to both public relations and institutional advertising?
A) They both have little control over message content.
B) They both seek to enhance an organization's image.
C) They are both forms of primary demand promotions.
D) They are both forms of selective demand promotions
Correct Answer:
Verified
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Q43: A firm that wants to use promotion
Q45: A firm either adds or subtracts funds
Q46: What is the optimal method of promotional
Q47: A firm that properly balances each element
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Q49: Which promotional enforcement tool requires a firm
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