A firm that properly balances each element of the promotional mix

Question

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Integrated Marketing Communications (IMC) is a strategic approach that involves coordinating and integrating various promotional tools and channels to deliver a clear, consistent, and compelling message about the organization and its products. This approach ensures that all forms of communications and messages are carefully linked together, thus properly balancing each element of the promotional mix.

A Firm That Properly Balances Each Element of the Promotional