A firm that wants to use promotion to enhance its image, but NOT to directly sell goods and services, should use ___ advertising.

Question

Quizplus · Accepted Answer

Institutional advertising is designed to enhance a company's image rather than promote a particular product. This type of advertising focuses on the organization's identity, mission, or vision to build goodwill or public trust, rather than directly selling goods and services.

A Firm That Wants to Use Promotion to Enhance Its