Which of these illustrates channel cooperation?
A) A manufacturer granting a wholesaler credit for all sales in its territory, whether or not initiated by the wholesaler
B) A manufacturer requiring its franchised retailer dealers to pay a national advertising allowance
C) A retailer selling a dealer brand to limit price competition
D) A retailer raising the price of the manufacturer brands it sells to make its dealer brands better buys

Question

Quizplus · Accepted Answer

Channel cooperation is illustrated by a manufacturer granting a wholesaler credit for all sales in its territory, regardless of whether the wholesaler initiated those sales. This practice fosters a collaborative relationship between the manufacturer and wholesaler, encouraging mutual support and shared benefits within the distribution channel.

Which of These Illustrates Channel Cooperation