In a pushing strategy,
A) the manufacturer or service provider hopes that consumers will request the promoted good.
B) the promotional support is completely paid for by the manufacturer or service provider.
C) a firm first generates consumer demand, and then secures dealer support.
D) the various firms in a distribution channel cooperate in marketing a product.

Question

Quizplus · Accepted Answer

In a pushing strategy, firms in a distribution channel work together to market a product, focusing on getting the product through the channel to the consumer.

In a Pushing Strategy