With which distribution approach would a company first seek to generate final consumer demand and then secure dealer support?
A) Horizontal integration
B) Vertical integration
C) Pulling strategy
D) Pushing strategy

Question

Quizplus · Accepted Answer

A pulling strategy focuses on creating consumer demand for a product or service, which in turn encourages retailers and dealers to stock and support the product due to its popularity among consumers. This approach contrasts with a pushing strategy, where the focus is on selling directly to retailers or through distribution channels to place the product in front of consumers.

With Which Distribution Approach Would a Company First Seek to Generate