An appliance retailer defines its target market as consumers having a high financial safety risk. A key factor to consider in developing a marketing plan is the segment's reachability.

Question

Quizplus · Accepted Answer

Reachability is crucial in developing a marketing plan because it determines how effectively the retailer can communicate with and deliver their message to the target market, especially important for consumers with high financial safety risk who may be harder to engage through conventional marketing channels.

An Appliance Retailer Defines Its Target Market as Consumers Having