A concentrated marketing strategy is generally more subject to the majority fallacy than an undifferentiated marketing strategy.

Question

Quizplus · Accepted Answer

A concentrated marketing strategy focuses on a single market segment, making it more vulnerable to the majority fallacy, which is the assumption that targeting the largest market segment is the most profitable approach. An undifferentiated marketing strategy targets the whole market without segment distinction, thus spreading the risk.

A Concentrated Marketing Strategy Is Generally More Subject to the Majority