While both VALS 2 and the Social Styles model classify consumers into lifestyle categories, the VALS model studies final consumers while the Social Styles model analyzes organizational consumers.

Name: While both VALS 2 and the Social Styles model classify consumers into lifestyle categories, the VALS model studies final consumers while the Social Styles model analyzes organizational consumers.
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Question

Quizplus · Accepted Answer

VALS 2 classifies final consumers, while the Social Styles model classifies organizational consumers.

While Both VALS 2 and the Social Styles Model Classify