In general, concentrated marketing is more costly, but less risky than differentiated marketing.

Name: In general, concentrated marketing is more costly, but less risky than differentiated marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Concentrated marketing focuses on a single market segment, which is less costly because it targets a specific group with tailored marketing efforts. Differentiated marketing targets multiple segments and is more costly and riskier due to the broader focus and increased marketing expenses.

In General, Concentrated Marketing Is More Costly, but Less Risky