A liquid soap manufacturer produces soap in 7.5-ounce containers for household use and in 1-gallon containers for restaurants. The film manufacturer is using a concentrated marketing strategy.

Question

Quizplus · Accepted Answer

A concentrated marketing strategy focuses on targeting a specific market segment with a single marketing mix. Producing different sizes for different markets (household and restaurants) suggests a differentiated marketing strategy, not a concentrated one.

A Liquid Soap Manufacturer Produces Soap in 7