At the problem awareness stage, a consumer
A) recognizes that a good, service, organization, person, place, or idea under consideration may solve a problem of shortage or unfullfilled desire.
B) decides a shortage or unfulfilled desire is worthy of consideration.
C) selects an alternative from a variety of choices.
D) evaluates alternatives before making a decision.

Question

Quizplus · Accepted Answer

At the problem awareness stage, a consumer recognizes that there is a problem or need that could be satisfied by a product or service. This stage is about identifying a gap between the current situation and a desired state, not about evaluating or choosing solutions.

At the Problem Awareness Stage, a Consumer