Which type of decision making process is most likely to occur when a consumer has little or no experience in buying a particular product and considers this purchase to be quite important?
A) Extended decision making
B) Limited decision making
C) Routine decision making
D) Brand loyalty

Question

Quizplus · Accepted Answer

Extended decision making is most likely to occur when a consumer has little or no experience with a product and considers the purchase to be important. This process involves a lot of information gathering and evaluation of alternatives due to the perceived risk and importance of the purchase.

Which Type of Decision Making Process Is Most Likely to Occur