In contrast to social and psychological characteristics about consumers, demographic data
A) are more helpful in specifying a target market.
B) can be better used in understanding consumer behavior.
C) can be used to develop consumer profiles.
D) are easier to collect and measure.

Question

Quizplus · Accepted Answer

Demographic data are typically quantitative, making them easier to collect and measure compared to qualitative social and psychological characteristics.

In Contrast to Social and Psychological Characteristics About Consumers, Demographic