For products perceived to be socially and/or psychologically unimportant, consumers utilize
A) low-involvement purchasing.
B) cognitive decision making.
C) brand loyalty.
D) limited decision making.

Question

Quizplus · Accepted Answer

For products that are perceived as socially and/or psychologically unimportant, consumers tend to engage in low-involvement purchasing, which involves minimal effort and consideration due to the low perceived importance and risk associated with the purchase.

For Products Perceived to Be Socially And/or Psychologically Unimportant, Consumers