A retailer can best reduce cognitive dissonance through
A) determining customer satisfaction through consumer surveys.
B) charging low prices through providing low levels of customer service.
C) lowering purchase costs through mail order sales.
D) providing aftercare to consumers.

Question

Quizplus · Accepted Answer

Providing aftercare to consumers helps reassure them about their purchase, addressing any doubts or concerns they may have, thus reducing cognitive dissonance.

A Retailer Can Best Reduce Cognitive Dissonance Through