A major limitation of the consumer's decision process is that
A) many elements in the process are unexpressed.
B) social factors are not considered.
C) personality is not considered.
D) demographic factors are not considered.

Question

Quizplus · Accepted Answer

Many elements in the consumer's decision process are unexpressed because consumers often make decisions based on subconscious influences, emotions, and internal preferences that are not explicitly articulated.

A Major Limitation of the Consumer's Decision Process Is That