The Following Questions are linked to this scenario: Bill James, a recent college graduate, is considering the purchase of a new car.
-After searching for a new car, Bill James needs to decide if he would rather purchase a new car or a dealer demo with 8,000 miles. Bill James is in what stage of the consumer's decision process?
A) Purchase
B) Evaluation of alternatives
C) Information search
D) Cognitive dissonance

Question

Quizplus · Accepted Answer

Bill James is evaluating his options between a new car and a dealer demo, which indicates he is in the "Evaluation of alternatives" stage of the consumer decision process.

The Following Questions Are Linked to This Scenario: Bill James