A firm that manufactures energy-saving windows cautions its salespeople to be realistic in assessing energy savings. It has also prepared a booklet that shows that potential energy savings are related to such factors as climate, the overall condition of a home, exposure to wind, and other factors. The firm is attempting to
A) increase perceived risk.
B) reduce cognitive dissonance.
C) specify criteria in evaluation of alternatives.
D) increase problem awareness.

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The Answer of A firm that manufactures energy-saving windows cautions its salespeople to be realistic in assessing energy savings. It has also prepared a booklet that shows that potential energy savings are related to such factors as climate, the overall condition of a home, exposure to wind, and other factors. The firm is attempting to
A) increase perceived risk.
B) reduce cognitive dissonance.
C) specify criteria in evaluation of alternatives.
D) increase problem awareness.

A Firm That Manufactures Energy-Saving Windows Cautions Its Salespeople to Be