After spending considerable time in searching for and selecting a camera, a consumer decided to purchase a compact Olympus model with a zoom lens and automatic focusing features. The consumer is so satisfied with the camera and the dealer that she plans to buy the same model as a Christmas present for each of her sisters. What final consumer decision process is demonstrated in the consumer's gift decision?
A) Routine consumer decision making
B) Limited consumer decision making
C) Extended consumer decision making
D) High-involvement purchasing

Question

Quizplus · Accepted Answer

The consumer has already gone through the decision-making process for this camera and is satisfied with it, making the subsequent purchase a routine decision.

After Spending Considerable Time in Searching for and Selecting a Camera