A college student is looking to buy his first laser computer printer. In the past, he owned an ink jet printer. The printer represents an important purchase to the student: it costs about $600, the student plans to use it for the next five years, and the student plans to use graphics extensively. With what type of decision making is he likely to be involved?
A) Extended
B) Limited
C) Routine
D) Low-involvement

Question

Quizplus · Accepted Answer

The student is likely to be involved in extended decision making because the printer is a significant purchase, he plans to use it for a long time, and he has specific needs for graphics, which requires careful consideration and evaluation of options.

A College Student Is Looking to Buy His First Laser