A 2007 Nielsen study concluded that
A) recommendations by celebrity spokespersons on television are the most trusted form of promotion.
B) consumers do not rely on recommendations in making purchase decisions.
C) online shoppers tend to lie when writing product reviews.
D) recommendations from consumers are the most trusted form of promotion.
E) mass advertising is still the most effective way to generate word-of-mouth.
Correct Answer:
Verified
Q2: Mass media are not the only vehicles
Q3: In the MPR environment, a consumer with
Q4: Marketers expect non-media connectors to use their
Q5: Marketers can encourage and support non-media connectors
Q6: Which of the following is NOT an
Q8: What do marketers call a marketing phenomenon
Q9: To target promotions effectively, NMCs need to
Q10: A major reason for using MPR is
Q11: In order for a firm to effectively
Q12: Reference groups, opinion leaders, and citizen marketers
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