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A 2007 Nielsen Study Concluded That

Question 7

Multiple Choice

A 2007 Nielsen study concluded that


A) recommendations by celebrity spokespersons on television are the most trusted form of promotion.
B) consumers do not rely on recommendations in making purchase decisions.
C) online shoppers tend to lie when writing product reviews.
D) recommendations from consumers are the most trusted form of promotion.
E) mass advertising is still the most effective way to generate word-of-mouth.

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