To target promotions effectively, NMCs need to have
A) sufficient financial incentives from the marketer.
B) an interest in the message they deliver to an audience.
C) a source of advertising revenue.
D) a stakeholder relationship with the marketer.
E) audiences that do not use mass media at all.
Correct Answer:
Verified
Q4: Marketers expect non-media connectors to use their
Q5: Marketers can encourage and support non-media connectors
Q6: Which of the following is NOT an
Q7: A 2007 Nielsen study concluded that
A) recommendations
Q8: What do marketers call a marketing phenomenon
Q10: A major reason for using MPR is
Q11: In order for a firm to effectively
Q12: Reference groups, opinion leaders, and citizen marketers
Q13: Reference groups may be defined as
A) public
Q14: Which of the following is NOT True
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