What do marketers call a marketing phenomenon that facilitates and encourages people to pass along a marketing message?

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Viral marketing is the term used to describe a strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. This phenomenon leverages networks and the internet to spread a message quickly, much like a virus.

What Do Marketers Call a Marketing Phenomenon That Facilitates and Encourages