The marketing approach that differentiates an organization's products through quality, performance, and features is known as the
A) product concept.
B) production concept.
C) selling concept.
D) marketing concept.
E) interaction concept.

Question

Quizplus · Accepted Answer

The product concept is a marketing strategy that focuses on improving and differentiating a product's quality, performance, and features to attract customers, rather than primarily focusing on sales or manufacturing processes.

The Marketing Approach That Differentiates an Organization's Products Through Quality