The societal marketing concept is integral to the practice of
A) integrated marketing communication.
B) brand authoring.
C) economic logic.
D) word-of-mouth.
E) corporate social responsibility.

Question

Quizplus · Accepted Answer

The societal marketing concept emphasizes not only satisfying customer needs but also considering the long-term interests of society. Corporate social responsibility (CSR) aligns closely with this concept, as it involves companies taking responsibility for their impact on society and the environment.

The Societal Marketing Concept Is Integral to the Practice of