The philosophy of centering an organization's goal on satisfying customer needs is the
A) selling concept.
B) interaction concept.
C) product concept.
D) marketing concept.
E) societal marketing concept.

Question

Quizplus · Accepted Answer

The marketing concept focuses on identifying and meeting the needs and wants of customers as the primary way to achieve an organization's goals. This approach emphasizes understanding the target market and delivering value better than competitors.

The Philosophy of Centering an Organization's Goal on Satisfying Customer