Which of the following best describes brand culture?
A) name, logo and design of a certain product
B) manner in which executives market their firm's products
C) information gained by marketers about the history of media
D) manner in which consumers understand the value and experience of a product
E) general term for advertising, marketing, sales promotion, and public relations

Question

Quizplus · Accepted Answer

Brand culture refers to the way consumers perceive and experience a brand, encompassing the values, stories, and emotions associated with it.

Which of the Following Best Describes Brand Culture