An important role of MPR professionals is
A) writing memorable advertising copy.
B) tracking product sales trends.
C) creating and cultivating brand value.
D) protecting the personal reputation of corporate managers.
E) developing quantitative, public opinion research tools.

Question

Quizplus · Accepted Answer

MPR (Marketing Public Relations) professionals focus on creating and cultivating brand value by managing the public's perception and relationship with the brand. This involves strategic communication and activities that enhance brand image and build a positive relationship with the target audience.

An Important Role of MPR Professionals Is