When consumers make purchase decisions based on particular benefits delivered by a product, they are relying on the product's
A) symbolic value.
B) reputation value.
C) tactical value.
D) objective value.
E) experiential value.

Question

Quizplus · Accepted Answer

When consumers make purchase decisions based on particular benefits delivered by a product, they are relying on the product's experiential value. Experiential value refers to the subjective, personal, and emotional benefits that consumers derive from using or owning a product.

When Consumers Make Purchase Decisions Based on Particular Benefits Delivered