MPR works tactically as part of a firm's marketing function in order to sustain an organization's
A) risk assessment capabilities.
B) advertising investment.
C) sales volume and profitability.
D) relationship with its employees.
E) adherence to ethical and legal behavior.

Question

Quizplus · Accepted Answer

MPR (Marketing Public Relations) is designed to support a firm's marketing objectives by enhancing its sales volume and profitability. It does this by building and maintaining positive relationships with the public and customers, thereby supporting marketing campaigns and strategies.

MPR Works Tactically as Part of a Firm's Marketing Function