Influencers generally do not come across as selling anything to consumers, but are perceived as
A) celebrities pitching other celebrities' products.
B) marketers offering sales promotions and other incentives.
C) official, paid spokespersons talking up nationally known brands.
D) publicity seekers looking for a moment's fame in the media.
E) experts and mavens providing opinion about products.

Question

Quizplus · Accepted Answer

Influencers are often seen as experts or enthusiasts in a particular niche or area, and they share their opinions and experiences about products or services with their followers. This approach makes them appear more as trusted advisors than as traditional advertisers, which is why option E is correct.

Influencers Generally Do Not Come Across as Selling Anything to Consumers