How has web-based technology helped firms with brand authoring?
A) Online sites have enabled consumers to share their consumption stories.
B) Companies can publish anything about their products without concern for FCC regulation.
C) Companies can put all their advertising on the Internet and abandon broadcast media.
D) All stakeholders become equally important in a brand's message creation.
E) People who only shop online will not be excluded when firms conduct sales promotions.

Question

Quizplus · Accepted Answer

Web-based technology has allowed consumers to share their experiences and stories about products online, which contributes to brand authoring by creating authentic and diverse narratives around a brand.

How Has Web-Based Technology Helped Firms with Brand Authoring