The social aspirations of the customer are often expressed in a product's
A) social value.
B) experiential value.
C) community value.
D) symbolic value.
E) sales value.

Question

Quizplus · Accepted Answer

Symbolic value of a product often reflects the social aspirations of the customer, as it represents the meaning or status the customer associates with owning or using the product.

The Social Aspirations of the Customer Are Often Expressed in a Product's