According to Armstrong and Kotler, the Five Elements of Integrated

According to Armstrong and Kotler, the five elements of integrated marketing communication are

A) product, place, price, promotion and position.
B) word-of-mouth, media mentions, consumer-generated marketing, public relations and advertising.
C) advertising, sales promotion, personal selling, direct marketing and public relations.
D) goods, services, exchange, transactions and money.
E) ideas, information, brand preferences, status and group acceptance.