Public relations builds good relations with a firm's publics by

Question

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Public relations focuses on managing the public image of a company or organization, aiming to obtain favorable publicity and foster a positive perception among its various publics. This includes efforts to communicate effectively, manage public opinion, and maintain a positive reputation, rather than focusing solely on sales incentives, advertising creation, product development, or reactive communication during crises.

Public Relations Builds Good Relations with a Firm's Publics by