Direct marketing
A) is used most often to head off unfavorable rumors, stories, and events.
B) spreads information by word-of-mouth from person to person.
C) communicates directly with carefully targeted individual consumers.
D) relies on a sales force with good presentation skills.
E) places greater emphasis on public relations tactics.
Correct Answer:
Verified
Q9: Advertising, sales promotion, personal selling, direct marketing,
Q10: According to Armstrong and Kotler, the five
Q11: Advertising is
A) identical to public relations.
B) a
Q12: Which of the following best describes sales
Q13: The purpose of personal selling is to
A)
Q15: Public relations builds good relations with a
Q16: Traditionally, advertising and public relations were
A) exactly
Q17: Word-of-mouth and consumer-generated marketing
A) have blurred the
Q18: Coupons, point-of-purchase displays, and special distribution deals
Q19: Event marketing, special offers, and publicity stunts
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