Which of the following best describes sales promotion?
A) building good relations with a firm's various publics by obtaining positive publicity
B) targeting individual consumers in an attempt to gain immediate responses
C) using direct mail and e-mail to communicate with specific customers
D) using a marketer's sales force to deliver personal presentations
E) encouraging the purchase or sale of products through short-term incentives
Correct Answer:
Verified
Q7: MPR is best described as
A) a marketing
Q8: The purpose of the promotional mix is
Q9: Advertising, sales promotion, personal selling, direct marketing,
Q10: According to Armstrong and Kotler, the five
Q11: Advertising is
A) identical to public relations.
B) a
Q13: The purpose of personal selling is to
A)
Q14: Direct marketing
A) is used most often to
Q15: Public relations builds good relations with a
Q16: Traditionally, advertising and public relations were
A) exactly
Q17: Word-of-mouth and consumer-generated marketing
A) have blurred the
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