Traditionally, advertising and public relations were
A) exactly the same.
B) employed only in sports marketing.
C) not part of the promotional mix.
D) both delivered through mass media.
E) used solely by businesses selling to other businesses.
Correct Answer:
Verified
Q11: Advertising is
A) identical to public relations.
B) a
Q12: Which of the following best describes sales
Q13: The purpose of personal selling is to
A)
Q14: Direct marketing
A) is used most often to
Q15: Public relations builds good relations with a
Q17: Word-of-mouth and consumer-generated marketing
A) have blurred the
Q18: Coupons, point-of-purchase displays, and special distribution deals
Q19: Event marketing, special offers, and publicity stunts
Q20: In what way did MPR enhance Wal-Mart's
Q21: Media mentions and word-of-mouth
A) have generally replaced
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