A positioning statement generally does not concern itself with either what consumers think about a product or how consumers will learn about the product.

Question

Quizplus · Accepted Answer

A positioning statement is designed to define how a product or brand uniquely positions itself in the mind of the consumer relative to competitors, which inherently concerns what consumers think about the product. It also indirectly influences how marketing strategies will be developed to communicate this positioning to consumers.

A Positioning Statement Generally Does Not Concern Itself with Either