MPR is often the last element of the marketing mix to be used in a marketing campaign.
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Q45: Traditionally, public relations and advertising were differentiated
Q46: The buzz generated by television commercials aired
Q47: The combination of sales promotion and MPR
Q48: Media mentions and word-of-mouth are non-threatening means
Q49: Direct marketing and personal selling interface with
Q51: MPR typically is the unexpected and unintentional
Q52: Organizations most often use MPR alone, rarely
Q53: Positioning refers to consumers' perceptions about a
Q54: MPR, unlike advertising, is designed to maximize
Q55: A positioning statement generally does not concern
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