MPR typically is the unexpected and unintentional effect of public relations on the rest of the marketing mix.

Name: MPR typically is the unexpected and unintentional effect of public relations on the rest of the marketing mix.
Brand: Quizplus
Rating: 4.8 (60 reviews)

Question

Quizplus · Accepted Answer

MPR (Marketing Public Relations) is a planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its public. It is not unexpected or unintentional; rather, it is a strategic component of the overall marketing mix.

MPR Typically Is the Unexpected and Unintentional Effect of Public