Positioning refers to consumers' perceptions about a product relative to competing products.
Correct Answer:
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Q48: Media mentions and word-of-mouth are non-threatening means
Q49: Direct marketing and personal selling interface with
Q50: MPR is often the last element of
Q51: MPR typically is the unexpected and unintentional
Q52: Organizations most often use MPR alone, rarely
Q54: MPR, unlike advertising, is designed to maximize
Q55: A positioning statement generally does not concern
Q56: The activities that are conducted within the
Q57: One means to reduce uncertainty in business
Q58: The media, groups and individuals that influence
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