Media mentions and word-of-mouth are non-threatening means for consumers to gain awareness of products and to recognize their need for them.

Question

Quizplus · Accepted Answer

Media mentions and word-of-mouth are considered non-threatening because they are organic, unsolicited forms of communication that consumers tend to trust more than direct advertising, allowing them to recognize product benefits and needs in a more natural and less pressured manner.

Media Mentions and Word-Of-Mouth Are Non-Threatening Means for Consumers to Gain