Which of the Following Statements About Attitudes Is FALSE

Which of the following statements about attitudes is FALSE?

A) Attitudes represent a person's ideas or convictions, with regard to a specific object or idea.
B) Attitude plays a key role in many marketing models that describe consumer behavior.
C) Although attitude is a key concept, it is generally regarded as unrelated to actual purchase behavior.
D) In general, practitioners have a strong interest in consumer attitudes and attitude research.
E) Attitudes are relatively stable.