Which of the following is FALSE?
A) The largest source of marketing problems is serendipity in the form of new ideas.
B) Marketing problems develop from not only real marketing problems but also marketing situations called opportunities.
C) The marketing problem should be defined clearly so that research can be designed properly.
D) Change is a fundamental source of marketing problems.
E) They are all true.

Question

Quizplus · Accepted Answer

Serendipity, or unexpected discoveries, is not typically considered the largest source of marketing problems; rather, it can lead to new opportunities or innovations.

Which of the Following Is FALSE