Which of the following is TRUE?
A) Marketing research is a science.
B) The first step in choosing a research supplier is to ask for references.
C) Marketing research should be carried out whenever there is the potential for learning something new about the problem.
D) If decision makers do not know what they want to achieve, a research study can help them make the decision.
E) The researcher's written statement describing his or her understanding of the decision problem is called the research request statement.

Question

Quizplus · Accepted Answer

The Answer of Which of the following is TRUE?
A) Marketing research is a science.
B) The first step in choosing a research supplier is to ask for references.
C) Marketing research should be carried out whenever there is the potential for learning something new about the problem.
D) If decision makers do not know what they want to achieve, a research study can help them make the decision.
E) The researcher's written statement describing his or her understanding of the decision problem is called the research request statement.

Which of the Following Is TRUE