Which of the following factors should NOT affect the design of a marketing research project?
A) the decision maker's environment
B) the corporate culture
C) the consequences of alternative actions
D) the objectives of the decision maker
E) all of the above should affect the design of the research

Question

Quizplus · Accepted Answer

All of the listed factors (the decision maker's environment, corporate culture, consequences of alternative actions, and the objectives of the decision maker) should indeed influence the design of a marketing research project. Each of these elements plays a crucial role in shaping the research approach to ensure it is relevant, actionable, and aligned with the organization's needs and context.

Which of the Following Factors Should NOT Affect the Design