Which of the following would be considered part of a firm's project strategy?
A) personal interviews in national consumer studies
B) mail questionnaires in a brand tracking study
C) telephone interviews when measuring brand awareness
D) all of the above
E) a and c

Question

Quizplus · Accepted Answer

A firm's project strategy can encompass a variety of research methods and tools to gather information relevant to its goals, including personal interviews, mail questionnaires, and telephone interviews, regardless of the specific application (e.g., consumer studies, brand tracking, or measuring brand awareness).

Which of the Following Would Be Considered Part of a Firm's